Over the next two decades, we would grow to welcome millions of customers each week and become a part of the fabric of tens of thousands of neighborhoods all around the world. By 1996, we would cross the Pacific to open our first store in Japan, followed by Europe in 1998 and China in 1999. Starbucks would soon expand to Chicago and Vancouver, Canada and then on to California, Washington, D.C. By 1987, we swapped our brown aprons for green ones and embarked on our next chapter as a coffeehouse. It was on a trip to Milan in 1983 that Howard first experienced Italy’s coffeehouses, and he returned to Seattle inspired to bring the warmth and artistry of its coffee culture to Starbucks. After joining the company in 1982, a different cobblestone road would lead him to another discovery. Ten years later, a young New Yorker named Howard Schultz would walk through these doors and become captivated with Starbucks coffee from his first sip. Our name was inspired by the classic tale, “Moby-Dick,” evoking the seafaring tradition of the early coffee traders. It was here where Starbucks opened its first store, offering fresh-roasted coffee beans, tea and spices from around the world for our customers to take home. We have decades of lending experience and provide financial services specially designed for the marine and outdoor industries. Our story begins in 1971 along the cobblestone streets of Seattle’s historic Pike Place Market. White River Financial Services (WRFS) is a market leader in helping boat and off-road vehicle buyers obtain financing.
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